Helping brands say all the right things

Reach your audiences and your growth goals with copy that balances insight 📈 with emotion ☁️.

Let's Work Together

The Work

  • Laptop on a white desk displaying a website with the words "Set The Table". To the right, a glass pitcher with white and yellow flowers. To the left, a small glass container, and an open notebook on the right.

    Tiny Hours

  • Advertisement for a fitness center with the slogan 'Up Your Net Worth', featuring a basketball player jumping with a ball, on a red background.

    Life Time Fitness

  • Smartphone displaying a website with the title "United in reaching your goals" on a grey surface next to a closed laptop.

    Meridial

  • A close-up of a woman with blonde hair, smiling, with the words 'Be a blood donor' overlaid.

    New York Blood Center

  • Billboard advertisement for Bird beer, showing four different cans with desert landscape background and a blue section with text about the beer varieties and a slogan.

    Verde Brewhouse

  • A person holding a smartphone displays a social media page with a video thumbnail of a woman wearing a pink blazer smiling and gesturing during a presentation.

    Best Buy Ads

See All Work
A minimalist line drawing of a hand pointing upward surrounded by paper airplanes and arrows, all in blue, with a black background.

Creative brainpower you can count on

Marketing is changing overnight. And sometimes even throughout the day. Priorities are shifting, work is coming in hot, and your team’s at capacity.

When you're drinking from a firehose, there's no time for drawn-out onboarding or copy that misses the mark. If you’re at the moment when “Yay, we’re growing!” becomes “How are we going to get this all done?”, you’re in the right place.

A black and white icon of a hand with a paper airplane flying from it.

MEET PARALLEL LINES

Copywriting that lands emotionally & lands you more business

Parallel Lines is a freelance copywriting and content marketing partner for growing brands and agencies. Friend to creatives and marketers. Foe to robotic copy and unremarkable content. Also a foe to the chipmunks who demolish our garden, but that’s for personal reasons.

Tell Me More

Why Parallel Lines?

Line drawing of an old-fashioned rotary telephone connecting to another phone via a line.

Drawing parallels between brands and people

The best copy finds where your brand overlaps with what people care about and makes a connection that only humans can.

A white outline of a sneaker with wings on a black background.

Running in parallel with your team

Parallel Lines adapts to your process, digs into your audience, and hits the ground running. No handholding required.

Black and white sketch of a cowboy hat with a wide brim.

Many, many lines of copy

With over 15 years on agency, B2B SaaS and in-house teams, this isn’t my first rodeo. Unless you’re a rodeo looking for branding. That would be a first, and I’m glad you’re here!

PUTTING PENCIL TO PAPER

Copywriting & Content Marketing Services

  • Copywriting (Original Recipe)

  • Campaign Concepting

  • Content Strategy

  • Editorial Calendars

  • Script Writing

  • Branding (Personality, Voice & Tone)

  • Naming

  • Articles & Blog Posts

  • Emails & Newsletters

Explore Services
Line drawing of a simple home office with a desk, a swivel chair, a desk lamp, a laptop, and a potted plant.

Projects that made the fridge

Tiny Hours

Naming

View Project

Hubstaff

Content Strategy

View Project

New York Blood Center

Videos

View Project

Real reviews from clients like you

“Gia built out our content strategy and team, generating the primary source of traffic and trials, leading to 3x ARR growth from 2019 to 2021. Gia is a rare find in that she is not only an excellent team and project manager, but she's also a doer that never misses a deadline.”

- Director of Marketing

“The client loved the copy. Nailed it on the first round. Lifesaver!”

- Agency Owner

“Love all of these. Dangggg, you’re so good! THANK YOU.

- Creative Director

Multiple line drawings of hands holding and using pens in various positions.

FAQ

  • I know, I know. I also wanted to play music when you land on this site but it’s just “not a good user experience” and “completely annoying” according to a small focus group of particularly harsh acquaintances. So, no, I couldn’t play Fleetwood Mac’s live version of “Silver Springs” filmed at Warner Bros. Studios in May 1997. But know that I wanted to. Know that I always wanted to.

  • Parallel Lines is a copywriting and content marketing partner to brands and agencies that need to scale. The name comes from the idea that great copywriting draws parallels between brands and their audiences. As a freelancer, I run in parallel to creative and marketing teams, collaborating and becoming ingrained in the way you work. And, of course, the “Lines” refer to lines of copy.

    • Health & Wellness

    • SaaS & Tech

    • B2B

    • Startups

    • Healthcare

    • Financial Services

    • D2C & Retail

    • Nonprofit

    • Events

  • The best collaboration happens when working directly with an agency’s creative and strategy teams, or with a brand’s marketing team. I’m also happy to work directly with founders just starting out (<3 naming projects) or as they scale up content operations. Parallel Lines can adapt to your environment, join your existing processes with ease, and bring the camaraderie and emojis to your Microsoft Teams chats.

    TLDR:

    • Branding Agencies

    • In-House Agencies

    • Marketing Teams

    • Small Startup Teams

    • Founders & Entrepreneurs

  • Robots are good at many things, like cleaning and carving wooden sculptures. Wait, no, I’m thinking of Robin Williams’ fictional robot character in “Bicentennial Man.” Anyway, of course, you can have AI write your copy, but it’s pulling from what’s already out there. If you want your copy to look and sound like everyone else, because even when it’s generating something new, it’s based on something, that’s a great option.

    TLDR: AI can be a helpful tool in content development. But human insight, sound strategy, and emotion are still necessary to connect with your audience and reach your goals.

Enough about me

Looking for copywriting support? Send a message with details about your project. Book and movie recommendations also welcome.

Send a Message