New York
Blood Center
Blood donations are always needed. So how do you keep blood donors coming back, when life and all their other obligations get in the way? Make it personal. These recipient videos featured incredible people in their own environment, sharing their stories in the compelling way that only video can capture.
Julia
From marathon transfusion sessions to marathon runner.
Vinny
The story of how blood donations helped Vinny keep fighting.
Eric
A donation story driven by Eric’s love for his dad.
More blood work
Social content and campaign copy to encourage donations.