Life Time Fitness
While in-house at Life Time, I worked on a number of campaigns aiming to bring in new members and retain loyal fitness fanatics.
Agency
3e, The Life Time Agency
Tactics
OOH, Social, Digital
Working 🤝 Working out
This skyway and billboard campaign targeted downtown workers who filled corporate offices. We wanted to catch them with the right messages and placements as they headed out for lunch or into rush hour.
Wellness in the workplace
The focus of this print campaign was to reach executives around nearby clubs. We focused on the business benefits of exercise not only for them, but also their employees. Ran in high-end local publications.
The new retirement
Retirement looks different these days. With more time for hobbies and a passion for lifelong wellness, these retirees were ready to hit the ground running. Or biking or swimming. We wanted to remind this audience of what they’re capable of while relating to their desire to do more.
