Life Time Fitness

While in-house at Life Time, I worked on a number of campaigns aiming to bring in new members and retain loyal fitness fanatics.

Agency
3e, The Life Time Agency

Tactics
OOH, Social, Digital

Working 🤝 Working out

This skyway and billboard campaign targeted downtown workers who filled corporate offices. We wanted to catch them with the right messages and placements as they headed out for lunch or into rush hour.

billboard in a platform that says up your net worth with a basketball player and a call to action to start your free trial
  • billboard in a walkway that says move while traffic isn't
  • billboard by an escalator that says work off the work day
  • billboard of a person doing yoga that says stretch your lunch hour
  • billboard of a person doing a barre class that says hit the barre

Wellness in the workplace

The focus of this print campaign was to reach executives around nearby clubs. We focused on the business benefits of exercise not only for them, but also their employees. Ran in high-end local publications.

a magazine ad flat on a table with a plant in the corner that says where a chairperson becomes a bike person
a print ad that says our version of team building with people working out
a print ad that says break out of the boardroom with images of people working out

The new retirement

Retirement looks different these days. With more time for hobbies and a passion for lifelong wellness, these retirees were ready to hit the ground running. Or biking or swimming. We wanted to remind this audience of what they’re capable of while relating to their desire to do more.

billboard in a city that says only one thing can slow you down. corners. with an image of a man getting ready for a bike ride
image of a cyclist with the headline that says get back in the saddle. and up out of it and back in it again
image of an ultramarathoner with the headline look back on your accomplishments theyre a good starting point
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