Tiny Hours
Much like the perfect playlist, a new candle brand needed a name that set the tone for its launch. A name that captured a refined sense of style, craftsmanship, and the joy of gathering.
It all started with a vibey moodboard and an experience-obsessed vision for the company.
Tactics
Naming, Brand Positioning
Moodboard inspiration
The Naming Process
Launching a brand with the right name, tone, and personality gives you a competitive edge. For this business, we leaned into the feelings of warmth, sophistication, and the art of hosting.
One naming direction took us to a specific moment in time when hosting a party: the wind-down. Those early hours of the morning, when it’s just you and your loved ones around the table. When a thrilling evening has settled into a dull roar with laughter and comfort.
That led to….
BRAND NARRATIVE
The Tiny Hours Story
The “wee hours” of the night. The part of the party where it’s just you and your close friends as the excitement winds down. The candles have melted down, dirty wine glasses are in the sink and the leftover nibbles are on the table. An evening of good conversation, ending with grabbing that last bottle of champagne.
Tiny Hours is rooted in the good feeling of gathering and all the elements that come together to create that.
Running with the concept
Tiny Hours is a great example of a brand that embodied its name in every aspect of the business. Everything feels cohesive, from the overall brand voice to product description pages, and in-person events to social feeds. It’s a chef’s-kiss execution from a name that strikes just the right chord with its audience.
Photography courtesy of Tiny Hours
