Not all campers wear capes.
(But these ones do.)
We launched a super-powered campaign to build shrieks of excitement (and signups) for Life Time Kids’ Summer Camp.
Agency
3e, The Life Time Agency
Tactics
Video, Print, Digital, Merch
Every summer blockbuster needs a trailer.
Kids Academy
Outside of Summer Camp, Life Time Kids put on monthly programming and events. Custom characters and seasonal themes kept families engaged and looking forward to the next activity.
