Meridial
Design Partner
Nathen Cantwell
Tactics
Naming, Brand Strategy
It pays to have a map.
Payment processing is a mess — intentionally. Fees are unclear and changing providers can be a headache. However, finding ways to cut costs is crucial for a growing business. This consultancy solves that by providing in-depth audits, trusted benchmarks, and ongoing analytics that save their clients money now and in the future.
But before launching, they needed a name and brand that conveyed their purpose and personality.
We wanted the brand and name to convey:
The idea of reaching optimal performance by turning the right dials
The light and airy feel of clarity that clients will gain from working together
Expert-level guidance combined with a sky’s-the-limit sense of possibility
